It’s been a big day for Apple product launches. During its Spring Loaded event today, the company announced a slew of new devices. If you missed the whole thing, let’s dive in.
NEW iMAC
Brilliant new iMacs will feature Apple’s M1 chip, flaunt a super thin 11.5-millimetre design, and ship in a rainbow of colours, including grey, blue, purple, pink, orange, yellow, and green. The new iMac has a 24-inch 4.5K Retina display with 500 nits of peak brightness and 11.3 million pixels. A 1080p HD webcam on the iMac will ensure you look great on your Zoom calls (even if you are wearing sweatpants).
NEW iPAD
As expected, Apple also announced an 11-inch iPad Pro and 12.9-inch iPad Pro with a Liquid Retina XDR display. Like the new iMac, the iPad Pro will come equipped with Apple’s powerful M1 chip. Those who use their iPad Pro for creative purposes will be pleased to hear the new Pro will come with up to 2TB of high-speed storage, a four-speaker audio setup, and cameras with a LiDAR scanner. The mini-LED technology found in the 12.9-inch version uses 10,000 LEDs and can reach up to 1,000 nits of full-screen brightness, plus 1,600 nits of peak brightness. In other words, she gets real bright.
NEW APPLE TV
Apple took the wraps off a much-anticipated next-generation Apple TV 4K, which will be available to order beginning April 30 and will start at $249 for 32GB and $279 for the 64GB box. The new Apple TV will support high frame rate HDR (High Dynamic Range) and Dolby Vision video and be powered by Apple’s A12 Bionic chip, making it far faster and more powerful than its predecessor. This new box will also allow users to adjust the colour balance on their screens with an iPhone for better picture quality.
AIRTAGS
AirTags will work with the Find My app to help locate devices and accessories like your keys, your wallet, or pretty much anything else you want to stick it on. What’s neat about AirTags is that besides being cute as hell and IP67 water- and dust-resistant, a Precision Finding feature will show you exactly how far away from your last item is and guide you using your iPhone. It will also play a sound.
PURPLE iPHONE 12
OK, let’s continue. Apple also announced two new versions of its current iPhone 12 and iPhone 12 Mini in a new purple shade. The two will be available for preorder on April 30 for $1,199. “The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 per cent customer satisfaction rate.
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